Real estate investment across generations

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By Santiago Grisales | Bricksave

January 20, 2025

News > Blog Article > Real estate investment across generations

Real estate has long been a cornerstone of wealth-building, but the strategies and motivations behind it vary significantly across generations. At Bricksave, we see how these differences shape investor behaviour, reflecting broader trends in income levels, technology adoption, and lifestyle priorities. Each generation contributes uniquely to the evolving real estate landscape.


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Baby Boomers (Born 1946-1964)

Baby Boomers are often characterised by their preference for stability and traditional investment approaches. Many focus on real estate as a way to generate retirement income or leave a legacy for their families. According to Penn Capital Group, this generation has benefitted from decades of property appreciation and often prefers single-family homes in suburban or rural areas.

As one of the wealthiest generations, Baby Boomers often have substantial financial resources to invest. While less reliant on technology compared to younger generations, they still engage with online platforms for research and decision-making, highlighting their adaptability in an increasingly digital world.

Generation X (Born 1965-1980)

Generation X has been dubbed the “bridge generation,” seamlessly navigating between traditional and modern investment methods. Often balancing family responsibilities with wealth-building, they focus on properties that offer stability and growth potential. According to Properti, this group is drawn to suburban properties and diversified real estate portfolios.

Their practical yet adaptable approach aligns with their role as a significant segment of Bricksave’s investors. They value technology but often use it alongside traditional evaluation methods, creating a balanced approach to property investment.

Millennials (Born 1981-1996)

Millennials dominate the real estate investment landscape at Bricksave, reflecting their reputation as digital pioneers. This generation embraces technology to access flexible, user-friendly platforms for building their portfolios. As noted by Real Estate Investing Women, Millennials prioritise urban living and financial independence while navigating the challenges of rising property prices and student debt.

Their openness to innovative ownership models, such as fractional investments, aligns with Bricksave’s commitment to making real estate accessible. Millennials’ adaptability and focus on long-term growth make them a driving force in shaping modern real estate investment.

Generation Z (Born 1997-2012)

Generation Z is just beginning to explore the real estate market but already demonstrates a strong focus on technology and sustainability. According to Real Estate Investing Women, this generation values transparency and often seeks eco-friendly investment opportunities, such as green developments or tokenised assets.

Though their financial resources may be limited, their innovative mindset positions them to shape the future of real estate investment. At Bricksave, we see their early engagement as a promising sign of their potential to drive meaningful change in the market.


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Conclusion

Generational differences in real estate investment reveal the dynamic interplay between income levels, technological adoption, and evolving priorities. Millennials’ dominance highlights their embrace of digital platforms, while Baby Boomers and Generation X maintain steady investments grounded in experience and practicality. Generation Z, with its focus on sustainability and innovation, points to an exciting future for the industry.

At Bricksave, we understand these unique needs and offer tailored solutions for every generation. Whether you're a seasoned investor or just starting, our platform makes property investment accessible, secure, and rewarding.

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